FOR IMMEDIATE RELEASE
August 22, 2017
Source Vitál Apothecary’s Customized Facial Cocktails Mixed to Perfection Based on an Individual’s Skin Concerns
NEW YORK – Challenging conventional skin care solutions, Source Vitál Apothecary (Source Vitál) will introduce their innovative customized skin care philosophy at the third annual Indie Beauty Expo (IBE) in New York. Pushing the trend of personalization to the next level, Source Vitál’s Customized Facial Cocktails are made on-the-spot using specially-selected ingredients, to address an individual’s unique skin care needs.
“For too long consumers have had to fit their specific skin care issues into a prefabricated formula,” Source Vitál CEO Paul Colgin said. “Our line has always been about mixing and matching products to best meet your lifestyle and complexion, but with the Customized Facial Cocktails, our natural skin care experts work with you to make a formula that is perfect for your needs. The personalization makes these serums the most effective and efficient way to care for the skin.”
At IBE New York, Source Vitál will create a mini pop up apothecary shop, complete with a Customized Facial Cocktail bar, where attendees get to make their very own all-natural facial serum. Using an easy three-step process the Source Vitál mixologists perfectly blend their formulas on-the-spot and top it off with a personalized label. The facial oil serums are made from an effective blend of 100% pure essential oils, nutritive botanical oils, and Source Vitál’s exclusive marine hydration system. The serum is a serious multitasker too. A toner, serum and light hydrator – all in one bottle.
“The custom facial cocktail has changed my life,” said Jackie Johnson, host of the highly rated Natch Beaut podcast. “I would bathe in it if I could! This is the only product I have been using and I am absolutely obsessed.”
For nearly 30 years, Texas-based Source Vitál, has formulated natural, spa-quality products for the skin, body and soul. Born in one of the first day spas in America, Source Vitál products contain a high dose of naturally active ingredients that are made to achieve professional results at home. Selected as a “Buyer Favorite” at the Indie Beauty Expo (IBE) Dallas, Source Vitál expects their Customized Facial Cocktails and professional-grade products to make a big splash at IBE New York.
“Small, independent beauty brands are driving trends, innovation and high-quality products,” said Source Vitál CEO, Paul Colgin. “We’re thrilled to be a part of that, and look forward to introducing Source Vitál to new markets.”
A selection of Source Vitál’s top sellers for skin, body and aromatherapy will also be available at IBE New York, including the cult favorite Deozein Natural Deodorant, now available in a new roll-on formula, Silt Scrub exfoliator and Algae Deep Cleanse.
From August 22 – 24, 2017, the Indie Beauty Expo will exhibit more than 200 professional and leading brands in the lifestyle, wellness, and independent beauty industry. The Expo’s Shop Indie event opens Wednesday, August 23 and will offer beauty lovers, beauty editors and social media influencers the chance to discover small beauty brands from all over the world, and attend panels with experts who are leading the indie beauty industry.
About Source Vitál Apothecary
For nearly 30 years, Source Vitál Apothecary has handcrafted high quality, results-oriented skin care, body care and aromatherapy products in the heart of Houston, Texas. Source Vitál products are formulated using 100% pure essential oils, whole plant botanicals and mineral-rich seaweed extracts. In addition, they are cruelty free and never use any irritating synthetic fragrances or colors, parabens, phthalates, SLS/SLES, or other harsh chemicals.