FOR IMMEDIATE RELEASE
January 24, 2018
Spa-Quality Masks Join the Brand’s Line-up of Bespoke Skin Care Products
LOS ANGELES – Challenging conventional skin care solutions, Source Vitál Apothecary (Source Vitál) will introduce their innovative customized skin care philosophy at the fourth annual Indie Beauty Expo (IBE) in Los Angeles. Pushing the trend of personalization to the next level, Source Vitál’s Customized Facial Masks are made on-the-spot using specially-selected ingredients, to address an individual’s unique skin care needs.
“For too long consumers have had to fit their specific skin care issues into a prefabricated formula,” Source Vitál CEO Paul Colgin said. “After the success we’ve seen with our Customized Facial Cocktails, we pushed ourselves to develop new ways to make it possible for consumers to personalize their skin care routines.”
In addition to their Customized Facial Cocktail Bar, Source Vitál will be debuting their Customized Facial Masks where attendees will work with Source Vitál “mixologists” to choose specific ingredients and textures that best fit their skin and lifestyle needs.
Like the Customized Facial Cocktail, each Customized Face Mask is tailored, using a simple 3-step process, to the skin type and concerns of the user. The mask comes complete with an algae powder base, the user’s choice of infusions, add-in booster “shots” and/or exfoliant, a bowl and a mixing spatula. The result is a spa-quality mask, without a trip to your esthetician.
“We launched our Customized Facial Cocktails at IBE Dallas last year, and we’re excited to be able to do the same with our new Customized Mask system in Los Angeles,” said Colgin. “We love the indie beauty community, and we’re excited to be able to debut another product launch among the best and brightest.”
From August 22 – 24, 2017, the Indie Beauty Expo will exhibit more than 200 professional and leading brands in the lifestyle, wellness, and independent beauty industry. The Expo’s Shop Indie event opens Wednesday, August 23 and will offer beauty lovers, beauty editors and social media influencers the chance to discover small beauty brands from all over the world, and attend panels with experts who are leading the indie beauty industry.
About Source Vitál Apothecary
For nearly 30 years, Source Vitál Apothecary has handcrafted high quality, results-oriented skin care, body care and aromatherapy products in the heart of Houston, Texas. Source Vitál products are formulated using 100% pure essential oils, whole plant botanicals and mineral-rich seaweed extracts. In addition, they are cruelty free and never use any irritating synthetic fragrances or colors, parabens, phthalates, SLS/SLES, or other harsh chemicals.