May 9, 2017

Source Vitál Apothecary to Introduce Customized Facial Cocktail Bar and New Natural Deodorant

DALLAS – After successful shows in New York and Los Angeles, the Indie Beauty Expo is headed to Dallas, Texas. In celebration of the city’s inaugural expo, the all-natural, holistic aromatherapy and apothecary brand, Source Vitál Apothecary, is launching their very own Customized Facial Cocktail Bar, complete with a new personalized approach to skin care, during the Expo’s Shop Indie event. The brand will also unveil a new version of their popular Deozein® natural deodorant.

With the help of Source Vitál mixologists, attendees will be able to formulate their very own all-natural facial serum at the Customized Facial Cocktail Bar. They will be able to choose the right ingredients for their skin type, making it the most effective facial oil serum on the market for their unique skin. The serum is a serious multitasker, too – a toner, serum and light hydrator, all in one bottle.

“Texas is the second largest beauty retail market in the United States. Leading the way for this growth is the emergence of small, independent beauty brands that are driving trends, innovation and high-quality products,” said Source Vitál CEO, Paul Colgin. “Brands like Source Vitál drive growth by using family recipes and intelligent formulas to produce high-quality products made with all-natural and earth-derived components.”

From May 9-11, 2017, the Indie Beauty Expo will exhibit more than 70 professional and leading brands in the lifestyle, wellness, and independent beauty industry. The Expo’s Shop Indie event opens Wednesday May 10th and will offer beauty lovers the chance to discover beauty brands from all over the world and attend panels with experts who are leading the indie beauty industry.

For more information about Source Vitál Apothecary, visit or contact Lindsey Pope at, by phone at (512) 626-1591 or locally at (713) 622-2190.

About Source Vital Apothecary
For nearly 30 years, Source Vitál Apothecary has handcrafted high quality, results-oriented skin care, body care and aromatherapy products in the heart of Houston, Texas. Source Vitál products are formulated using 100% pure essential oils, whole plant botanicals and mineral-rich seaweed extracts. In addition, they are cruelty free and never use any irritating synthetic fragrances or colors, parabens, phthalates, SLS/SLES, or other harsh chemicals.